Who I Am

As the domain name suggests, I’m Abigail Sinclair. For SEO reasons, I should technically tell you I’m a freelance web designer in Liverpool at least 20 times in the next 500 words, but really I’m much more than that.

I consider myself a compulsive maker, with fingers in as many creative pies as I can get my hands on. Yes, I design websites, build bespoke WordPress themes, and customise Shopify themes, but I’m also really good at copywriting, brand development, user experience, and even running public events.

I love making and I love doing it well. The most satisfying work is when I collaborate with other people, especially small business owners, to create something that makes an impact. The freelance part of my role allows me to carefully select the work I want to take on, which keeps me interested in the websites I design and the projects I develop.

I’m not interested in churning out generic crap in order to make money, and I never take on work when I know that I’m not the right designer for the job.

Skilled & Qualified

I’ve been building websites for myself since I was in my early teens, roughly 20 years ago. Studying Multimedia and then New Media was a natural progression and I graduated from Leeds University in 2009 with a BA Hons in New Media. I probably could have secured a job as a web designer without all the university debt, but moving to Leeds was a good life experience that I’m grateful for.

After university I spent 7 years working at a web design agency in Liverpool. The web has rapidly evolved since then. When I started my career the term ‘responsive web design’ wasn’t even coined yet and the thought of browsing websites on your phone seemed alien to most people. It soon became apparent that you need to constantly learn new technologies and be willing to adapt frequently to stay relevant as a front-end developer.

While I don’t plan to learn every possible technology available to a web designer, I do try to stay up to date with the tools and languages that make the websites I build better.

Freelance Life

It was my desire to travel the world which led me to go freelance in 2017. I didn’t build many websites while I was backpacking and I didn’t do much travelling when we were in lockdown, but the freedom and flexibility of freelance life is what I live for.

Freelance hours allow me to make room for personal projects and take time to improve my skills in between web design jobs, which is necessary to keep up-to-date in this industry.

I also have a stupid amount of creative hobbies, which I like to sprinkle in around any gaps in my freelance web work to keep life interesting. When I’m not neck-deep in code, you might find me sewing outfits, cooking, taking photos, drawing, printmaking, or some new thing that I haven’t learned before.