Hi, I’m Abigail
In a nutshell, I’m a freelance web designer based in Liverpool. I’ve been designing websites for myself and others for the past 15 years. In the early days I was just dabbling — either for fun or to meet a university brief — but I landed my first professional web design role in 2010.
Creative Designer
I’m a compulsive maker with my fingers in as many creative pies as I can reach. As a freelancer, I design websites, build bespoke WordPress themes, and customise Shopify themes. When I make time for personal work, I also create art prints, take photos, draw in my sketchbook, and co-run a biannual art market called Liverpool Print Fair.
I love making things — especially when I can do it well. The most satisfying work happens when I collaborate with other people, particularly small business owners, to create something with real impact.
Freelancing allows me to carefully choose the projects I take on, which keeps things interesting. I’m not here to churn out generic work for the sake of a pay cheque, and I’ll always turn down projects if I know I’m not the right fit.

a biannual art market that I organise
Formal education
I’ve been building websites since my early teens, so studying Multimedia and then New Media was a natural path. I graduated from the University of Leeds in 2009 with a BA Hons in New Media — not that anyone ever asks.
Agency experience
After uni, I spent seven years at a Liverpool-based web design agency, moving up from graduate designer to a senior role. The web changed rapidly during that time (and hasn’t stopped since), which is why I prioritise keeping up with technology.
Continued learning
To stay relevant as a front-end developer, you need to keep learning and adapting. I don’t chase every new tech trend, but I stay up to date with the tools and languages that help me build better websites.

Freelance life
My decision to go freelance in 2017 was sparked by a desire to travel. I didn’t build many websites while backpacking — and didn’t travel much during lockdown — but the freedom of freelance life is what I live for.
Flexible hours let me take on personal projects and spend time improving my skills between client work, which is essential in this fast-moving industry.
I’ve also got an unruly amount of creative hobbies that I squeeze in around freelance projects to keep life interesting. When I’m not neck-deep in code, I might be sewing, cooking, drawing, printmaking, taking photos — or trying out some new thing I’ve just discovered.
Get In Touch
I’m always happy to discuss projects, big or small. Whether you need a few minor updates, a complete design, a custom WordPress theme, or just advice from a professional, feel free to reach out.