These days there are hundreds of different platforms to choose from when it comes to building a website, each with its own set of benefits. Although I’m sure there are plus points for a few platforms I haven’t tried yet, I’m satisfied with WordPress and the control I’m able to offer you when your website goes live.
So out of all the content management systems, why choose WordPress?
WordPress was one of the first content management systems I learned to build with, which was 6 or 7 years ago now. Before that I was primarily building websites with HTML and providing no way for the site owner to change their own content without talking to me first. For some freelancers that’s perfect as it means they get to send an invoice for every change, but I’d rather let people make the small changes they need without any hassle.
Tasks like changing a phone number or updating text for SEO shouldn’t come with an outrageous charge on top. It’s also not something I want taking up time in my schedule which could be spent designing or developing something new.
WordPress is easy to use
Being able to make changes to your own content is really important, and with WordPress it’s really simple too. Changing text and images on a WordPress website is about as difficult as opening up a word processor such as Microsoft Word and editing a document.
It’s great for SEO
Search engines such as Google are able to scan and index the content of WordPress sites easily, thanks to its clean and simple code structure. There are also a huge range of SEO plugins which you can enhance your website with, giving your site a head start when it comes to search engines.
With over 55,000 plugins to choose from, WordPress enables you to scale the functionality of your site as your business grows. You can add a booking system, e-commerce capabilities, member areas, property listings and much more.
Made for blog posts
In the early days WordPress was built to be a blogging platform, which is why it’s so great for blogs. Ask any SEO expert and you’ll find that fresh, relevant content is key to the ranking of your website and blogs are a brilliant tool for keeping your site up to date.
While no system is completely free of every vulnerability, WordPress is known to have an excellent level of security. As long as you choose the right plugins, make regular back-ups and make sure you hire an experienced developer, you can build a website which is much more secure than a basic HTML site.