What does a freelance web designer do?
The list of things you might expect from a freelance web designer is long. With so many different ways to build a website, it can feel overwhelming, especially if you’re not confident with tech, so I’ll break down what I offer into the basics.
Website design
Designing websites isn’t just about making them look nice, though that’s part of it. It’s about creating something that works for your audience, communicates your value, and encourages people to take action.
As part of the design process, I’ll create layout mockups to show how your website will look and function. I’ll also help you think through content hierarchy, calls to action, and how users will move through the site, so it’s as useful as it is good-looking.
Custom WordPress theme development
I’ve worked as a WordPress developer in Liverpool for over a decade, building custom themes tailored to each client’s needs. I don’t use bloated off-the-shelf themes, I build from the ground up, with performance and maintainability in mind.
The result is a faster, more lightweight site that only includes the features you actually need, with no unnecessary plugins or extras.
Shopify theme development
If you’re selling products online, I also develop custom themes for Shopify. It’s a powerful ecommerce platform that’s hosted for you, so you don’t have to worry about software updates or hosting issues.
Shopify’s newer tools give you more control over your store content and layout, which means I can build something flexible that you can manage yourself, without needing a developer for every tweak.
Website copywriting
While it’s not a typical part of a web developer’s role, writing content is something I enjoy and often offer as part of the project. Clear, well-structured copy is crucial for communicating your values and making sure you’re found in search engines.
I can help you write or refine your website copy so that it supports your design and improves your visibility on Google.
Website audits
A website audit is a full review of how your site performs, covering speed, SEO, usability, accessibility, and content effectiveness. If your site’s been live for a while, an audit can highlight what’s working, what’s not, and where you could improve.
This can be a great first step before redesigning or rebuilding your site, or just to get an outside perspective on how it’s doing.
Get In Touch
I’m always happy to chat about new projects, big or small. Whether you need a few updates to your existing site, a complete redesign, a custom WordPress theme, or just some professional advice, feel free to get in touch.